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Qualtrics survey tool

Qualtrics is an online survey tool that's widely used for academic research. It's available to academics, students and administrators from UIS as a pilot service on a software-as-a-service (SaaS) basis.

Online tools are a popular means of polling a mass audience, but some solutions do not provide sufficient flexibility for academic research purposes. Qualtrics Research Suite is a professional online survey tool that offers more than 100 question types and a great degree of flexibility in terms of designing the user experience. It is widely used for academic research.

Qualtrics is available to academics, students and administrators and is supplied on a software-as-a-service (SaaS) basis.

Licensed add-on features 

Alongside the Research Suite product, the University is licensed for four add-ons:

  • File Upload: Allows respondents to browse their device and upload a file (for example, a document or image) to a survey. They can upload files up to 16 MB in size. The files can be downloaded from the reports one by one or all together as a .zip file.

  • Table of Contents: This feature allows respondents to take surveys like reading an anthology of stories. They can start one story, stop midway, start another, finish the first, and start yet another before finishing the book entirely.

  • Qualtrics API: The REST API allows you to link Qualtrics with any other database to be able to push and pull information from one database to another.

  • Offline Surveys: Qualtrics Offline Surveys is an application for iOS and Android that allows you to administer surveys on your mobile device without an internet connection. Responses can be collected in the field on your mobile device, and then uploaded back into Qualtrics as soon as you have an Internet connection.

  • Research services

How to get this service

To request a Qualtrics account, email with your name, CRSid and a University contact email address.

It may take up to a week for accounts to be created. User names will usually be issued in the format <crsid>, and a password reset email will be sent directly to the contact email address from the Qualtrics system.

Please note: If you've already used your email address to register an account with Qualtrics (for example, for a trial), you'll need to contact Qualtrics via email ( to ask for your account to be moved into the 'University of Cambridge Brand' because you won't be able to register two accounts with the same email address.

Research services

Qualtrics' Research Services team:

  • Helps academics achieve Grant proposal applications
  • Has access to over 200 million participants worldwide
  • Offers representative and clean samples
  • Has a full operations team to maintain quality standards on all research projects

Contact Phil Lennon at Qualtrics to access these services:

Best practices

Surveys are considered successful when:

  • the response rate is high (30–40% for internal surveys and 10–20% for external surveys)
  • the questions are well designed
  • participants are made aware of the results and follow-up actions are communicated
  • they are structured in a logical way
  • they are kept to a streamlined format
  • they are courteous – include a greeting message and thanks at the end.

Support and queries

The Qualtrics website provides useful instructions on basic and advanced survey editing techniques.

If you have any further queries with how to create a survey, please contact:

Security and privacy

It is recommended that users read:

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