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Qualtrics is an online survey tool that's widely used for academic research. It's available to academics, students and administrators from UIS.

Online tools are a popular means of polling a mass audience, but some solutions do not provide sufficient flexibility for academic research purposes. Qualtrics Research Suite is a professional online survey tool that offers more than 100 question types and a great degree of flexibility in terms of designing the user experience. It is widely used for academic research.

Qualtrics is available to academics, students and administrators.

Licensed add-on features 

  • Offline App: Qualtrics Offline Surveys is an application for iOS and Android that allows you to administer surveys on your mobile device without an internet connection. Responses can be collected in the field on your mobile device, and then uploaded back into Qualtrics as soon as you have an Internet connection.
  • Stats iQ: Stats iQ automatically runs the right statistical tests and visualisations then translates results into simple language that anyone can put into action.
  • Developer Tools: Qualtrics API Developer Tools allow you to link Qualtrics with any other database to be able to push and pull information from one database to another.
  • Advanced questions:
    • Timing Question: The timing question is a hidden question that can be added on any page of your survey to track and manage the time a respondent spends on that page.
    • Meta Info Question: The meta info question is a hidden question that will track and report basic information about your respondents, such as their operating system and browser. This question is often used for troubleshooting or for understanding the technical setup of your respondents.
    • File Upload Question: The file upload question type allows respondents to upload a file along with their survey response. Using file upload, you can collect data that may not be available through standard survey questions.
    • Captcha Verification Question: Captcha verification (or Completely Automated Public Turing Test to tell Computers and Humans Apart) is a common web technique used to help ensure that your respondents are real humans and not a program written to spam your survey. In a captcha verification, the respondent is presented with a picture (or 'challenge') of words or characters, and the respondent must correctly type out those characters in order to proceed.

How to get this service

The University holds an academic licence for Qualtrics, so it may only be used by students, staff or faculty of your institution for academic research purposes. Make sure you understand the terms of the licence before using the service.

To create a new Qualtrics account, visit and enter your as your username and your Raven password. Qualtrics will create your account automatically the first time you log in to the system.

Best practices

Surveys are considered successful when:

  • the response rate is high (30–40% for internal surveys and 10–20% for external surveys)
  • the questions are well designed
  • participants are made aware of the results and follow-up actions are communicated
  • they are structured in a logical way
  • they are kept to a streamlined format
  • they are courteous – include a greeting message and thanks at the end.

Qualtrics Research Services

Qualtrics Research Services can help with every step of the research process, from designing your study to finding respondents, fielding it and reporting on the results. To obtain a quote, visit Qualtrics Research Services and click the ‘Start a Project’ button.

Further information

The Qualtrics website provides useful instructions on basic and advanced survey editing techniques.

Security and privacy

It is recommended that users read:

Quick links

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