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Qualtrics is an online survey tool that's widely used for academic research. 

Qualtrics Research Suite is widely used for academic research as a way to poll a mass audience. It is very flexible, having more than 100 question types.

Qualtrics is available to academics, students and administrators. The University holds an academic and administrative licence for Qualtrics, so you may use it for activities such as academic research and internal support. Please review the terms of the licence before using the service.

How to get Qualtrics

To create your Qualtrics account:

  1. Visit 
  2. Enter your as your username and the password for your University account.

Qualtrics will create your account automatically the first time you log in.

What you will get with Cambridge Qualtrics

  • Offline app: Qualtrics Offline Surveys is an application for iOS and Android that allows you to administer surveys on your mobile device without an internet connection. Responses can be collected in the field on your mobile device, and then uploaded back into Qualtrics as soon as you have an internet connection.
  • Stats iQ: Stats iQ automatically runs statistical tests and visualisations then translates results into simple, actionable language.
  • Developer tools: Qualtrics API Developer Tools allow you to link Qualtrics with any other database to be able to push and pull information from one database to another.
  • Advanced questions:
    • Timing: tracks and manages the time a respondent spends on that page.
    • Meta info: tracks and report basic information about your respondents, such as their operating system and browser.
    • File upload: respondents can upload a file along with their survey response.
    • Captcha verification: ensure that your respondents are real humans and not a program written to spam your survey.

Unlimited usage

Our licence with Qualtrics XM gives unlimited usage (including the total number of surveys allowed per user account) for: 

  • Total allowed surveys
  • Allowed active surveys
  • Allowed responses
  • Allowed outgoing emails
  • Allowed outgoing emails/week

Using shared computers

We do not advise that you access your Qualtrics account using a shared computer. If you have to use a shared computer, you should: 

  1. Run the application in a private/incognito web browser session.
  2. Upon finishing, logout of the application 
  3. Clear the web browser cached settings upon finishing with the application.

To confirm that you're logged out, go to You should need your University account credentials to log in.

Qualtrics Research Services

Qualtrics Research Services can help you with every step of the research process, from designing your study to finding respondents, fielding it and reporting on the results. To get a quote, visit Qualtrics Research Services and ‘Start a Project'.

Further information

Qualtrics XM Support has basic and advanced survey editing techniques.

Alternatively, find out how to:

  • access Qualtrics
  • set up the Qualitrics Offline Survey app
  • request access to a group
  • transfer surveys
  • protect surveys with University account authentication
  • run competitions and compliance


How to:

Intro to Qualtrics at Cambridge

Watch the webinar recording


Getting started with Qualtrics 

Watch the webinar recording


Access Qualtrics


Find further information

Find help and support


Additional Training

Register for Learn Qualtrics Live February 2024


Contact us

If you need help, please email